Description
Measuring What Matters: A Guide to Impact Evaluation for Community Nonprofits is a practical roadmap for nonprofit leaders who need to prove impact, improve programs, and communicate results with confidence.
This guide helps you move from good intentions to measurable outcomes. You will learn how to set clear objectives, choose meaningful metrics, collect usable data, interpret findings, and build a culture of continuous improvement that your board, funders, and community can trust.
What you will learn
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How to structure an impact evaluation approach that fits community nonprofit capacity
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How to use logic models and theories of change to clarify outcomes and strengthen accountability
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How to define KPIs and use them as management and communication tools
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How to plan for data collection and interpret results for real decision-making
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How board governance and leadership support evaluation and performance improvement
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How to integrate evaluation into program development so measurement is not an afterthought
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How to use technology and digital tools to streamline data collection, dashboards, and real-time learning
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How evaluation connects to advocacy and public policy conversations
What is included
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Downloadable PDF guide
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10 chapters covering the full evaluation lifecycle, from introductory concepts through future-focused planning
Who this is for
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Executive Directors and nonprofit founders
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Program managers and coordinators
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Board members and committee leaders
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Grant and development teams
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Community partners who need shared outcomes and reporting alignment
Format
Digital download (PDF). No physical product will be shipped.
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